When Cross Promotional Deal Mechanics Misfire

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Jen Fitz was recently shocked to see a Stranger Things branded Ouija Board at Target and asked if there was anything about the show that promoted occultism or Ouija.

  1. Jen’s post, linked above, focuses more on the dangers of Ouija boards, so I’ll refer you there.  I’ll say that one of the holiest priests I know is also an experienced exorcist, and is of the mindset that paranoia is just as bad as involvement with the occult.  He’s not against Harry Potter or fantasy fiction or trick or treating, but told us a very powerful story of one of his most dramatic “cases,” and it was a home infestation caused by involvement with Ouija and seances.  Ouija is not just a board game.
  2. In the evil realm that is capitalism, “branded” board games have been around now for quite a while, and they come in part from a Wal-Mart policy that products must change or lower prices.
  3. I don’t recall a Ouija board being used on Stranger Things, but if it was, I wonder if the FCC would require that the product placement be disclosed.  Does Netflix fall under the separate rules for television or streaming?
  4. The “connection,” as depicted on the box, is where “Joyce” (Winona Ryder) paints a giant alphabet and “Yes” and “No” on her wall, to communicate with her son, “Will,” who is not dead but is trapped in a parallel universe and able to communicate through electrical surges.  It would be really no different than someone who’s “locked in” blinking “yes” or “no” for each letter or someone who’s mute pointing to a letter board (been there; done that).
  5. On Twin Peaks and Supernatural, “aliens” are ghosts/demons.  On The X-Files and Doctor Who, “ghosts” are aliens.  Stranger Things, so far, follows the latter formula. So if there’s a spiritual danger in the show, it’s more the “Devil tricking us into believing he doesn’t exist” than it is occultism.  But it is a really good show, whose artistic merits have been widely discussed.  The most improper content on the show is a lot of filthy language which at least is realistic and sometimes has the Flannery O’Connor “showing how people talk to show why it’s bad to talk that way” function, as well as the “Are they technically blaspheming or praying in this case” function.  There is also some teen sex which still depicts some of the psychological and spiritual consequences of fornication.  Indeed, a prominent storyline spins out of an act of fornication, and the guilt of that and attempt to atone for it carries through some of the stories of season 2.  This is a stark contrast to many other shows, as I also plan to discuss in a post.
  6. One of the things that attracted me to the show was the viral story about the “cool” C&D letter Netflix sent to an unauthorized Stranger Things themed bar. The letter professes concern about “art” and “loving their fans” and having “a say in how our fans encounter the worlds we build.”  Apparently, bars are bad, but occultism is good.
  7. Ergo, if you have a relative who’s trapped in a parallel universe, and you have some way of communicating with them, maybe a Stranger Things branded Ouija board would make sense, but really paint or paint brushes would make more sense.

 

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