Burger King has raised controversy by their so-called “Pride Burger”. Obviously, restaurants are in the business of promoting capital sins, usually in the form of gluttony and covetousness (advertising), to serve their own avarice. So we shouldn’t be too surprised when they branch out. However, what strikes me about the attempt at raising “awareness” that has “progressives” rejoicing and conservatives disgusted is that it coincides with their transition from their classic “Have it Your Way” motto to the nonsensical “Be Your Way.”
The burger, as you’ve probably heard, has a special wrapper that says, “We’re all the same on the inside.” I’ve read it as a one-time thing in San Francisco and as a national campaign. Either way, the corporation supports it.
Let’s side the fact that we are not all the same on the inside: that, as St. John Paul II points out in _Theology of the Body_, the differences between men and women are far greater on the “inside” than the “outside,” that our very skeletons differ in how women’s bodies are constructed specifically for child-bearing.
Let’s set aside the fact that the very claim of LGBTQXYZ advocates is that they’re not the same “on the inside,” that they may look “male” or “female” but “identify” differently “on the inside” than what they appear.
Let’s ignore that and focus on the stupidity of this phrasing as a marketing ploy: “Have it Your Way” is now “We’re all the same on the inside,” doesn’t that mean, “Eat your pickles. Eat your lettuce. Special orders do upset us”?